April 27, 2017

Castrol ropes in Ravindra Jadeja as its Brand Ambassador

Castrol Activ has rolled out its latest campaign, #ClingOnJadeja to promote brand’s Actibonds which provide continuous protection to the bike engine. For which, the brand has partnered with one of the best Indian fielder and bowler, Ravindra Jadeja. Through the […]
April 25, 2017

Baseline signs 16 time World Billiards Snooker Champion Pankaj Advani to exclusively manage all his brand endorsement deals

MUMBAI: Pankaj Advani, the reigning national, Asian and world champion in billiards, has signed a multiple year representation agreement with the sports marketing and brand licensing firm, Baseline Ventures. With the deal in place, Baseline Ventures, which also manages Indian […]
March 29, 2017

PV Sindhu signs global deal with Panasonic Batteries as its Brand Ambassador

New Delhi: India’s first ever woman Olympic silver medal winner P.V. Sindhu has been appointed brand ambassador of Panasonic Energy, a manufacturer and supplier of dry cell batteries and lighting products. The company, in a statement on Monday, said Sindhu […]
March 23, 2017

Baseline secures a multi-year partnership with Fastrack as the Presenting Sponsor of The Music Run

MUMBAI: Fastrack, an iconic youth accessories brand, has extended its association as the Presenting sponsor of The Music Run™, the fastest growing event in the mass running and entertainment space globally. Fastrack has joined hands with Baseline Ventures, a leading […]
March 20, 2017

Baseline’s client PV Sindhu roped in as the Brand Ambassador of Pepsico’s Gatorade

MUMBAI: PepsiCo’s sports drink brand Gatorade has roped in Indian shuttler PV Sindhu as its brand ambassador. The move is as part of the global beverage major’s commitment towards dialling up the communication on the benefits of its healthier food […]
March 16, 2017

Baseline secures Hero MotoCorp as the second National Supporter for the FIFA U-17 World Cup 2017 in India

MUMBAI: Hero MotoCorp has become the second Indian company to sign up as a national supporter for the FIFA U-17 World Cup, scheduled to be held across 6 host cities between October 6 and 28. Hero MotoCorp has filled the […]
March 5, 2017

PV Sindhu signs deal with Reckitt Benckiser’s Moov, becomes the no. 2 player in endorsements

NEW DELHI: In a male-dominated cricketing nation starved of broader sporting success, PV Sindhu stands out both for her choice of sport and victories on the world stage. The Olympics shuttler is now setting records away from the badminton court, […]
December 27, 2016

Baseline and Learntron launches South Asia’s first Online Sports Management Courses, “ProBaseline”

MUMBAI: Is it possible to learn sports marketing and its different nuances from global experts while sitting at home and making a career out of it? The answer is yes, as Baseline Ventures, one of the leading sports marketing and […]
December 21, 2016

Baseline’s client Ravindra Jadeja signs with Zeven as its Brand Ambassador

MUMBAI: Zeven, an Indian performance sportswear brand co-owned by Mahesh Bhupathi, has signed Ravindra Jadeja as its brand ambassador. The 28-year old left-hand all-rounder will join a team of world class and upcoming athletes who wear and promote Zeven. With […]
December 20, 2016

APIS India ropes in PV Sindhu as its Brand Ambassador

MUMBAI: APIS India, a leading producer, distributor and exporter of honey under APIS Himalaya brand, has roped in Indian badminton champion and Rio Olympics silver medalist PV Sindhu as its brand ambassador. The 21-year-old sports star said, “We both believe […]
December 19, 2016

Baseline secures Bank of Baroda as the first National Supporter for the FIFA U-17 World Cup 2017 in India

Bank of Baroda has become the first Indian company to sign up as a National Supporter for the FIFA U-17 World Cup India 2017, the first FIFA event to be hosted in the subcontinent. Chairman of the Local Organising Committee […]
December 5, 2016

Baseline secures long term rights to launch “Yoga League” in India and Asia

MUMBAI: After cricket, football, Kabaddi and other sports, Indian viewers will very soon get to see a ‘Yoga League’. With the mix of Yoga and Bollywood entertainment, contestants will be performing ‘asanas’ (postures) to the tunes of songs. The idea […]
October 14, 2016

Baseline’s facilitates endorsement deal with Bank of Baroda for clients PV Sindhu and K Srikanth

HYDERABAD: PV Sindhu is on a roll. The rewards for her silver medal effort at the Rio Olympics continue to pour in with the Hyderabad shuttler now signing a deal with Bank of Baroda to be their brand ambassador for […]
October 9, 2016

PV signs with Vizag Steel as its Brand Ambassador

The Visakhapatnam Steel Plant has made Rio Olympics badminton silver medallist P.V. Sindhu as its brand ambassador. This was announced by Chairman and Managing Director of the Rashtriya Ispat Nigam Limited, corporate entity of the VSP, P. Madhusudhan, at a […]
October 3, 2016

Baseline signs India’s top cricketer Ravindra Jadeja to exclusively represent him

MUMBAI: Ravindra Jadeja has signed a three-year contract with sports marketing firm Baseline Ventures, ending his association with Rhiti Sports Management, which is owned by an associate of MS Dhoni. Baseline will now manage endorsements, brand associations, corporate profile, merchandise […]
September 27, 2016

Baseline signs a multi million dollar representation agreement with Olympic Silver medallist, P V Sindhu

Olympic silver medallist P V Sindhu continues to ride the wave of her success at the Rio Games. TOI has learnt that the Hyderabad-based shuttler has signed a three-year deal with sports management company Baseline that could be worth up […]
September 24, 2016

Baseline appointed as the exclusive licensing partner of Liverpool Football Club in India, Sri Lanka and Bangladesh

MUMBAI:Popular English football club Liverpool FC has appointed sports marketing, entertainment and brand licensing firm Baseline Ventures as its exclusive licensing agent for India, Sri Lanka and Bangladesh regions. The four-year deal will see Baseline Ventures and Liverpool FC work […]
September 14, 2016

Baseline appointed to exclusively represent “The Swan Princess” for licensing & merchandising in India and South Asia

September 11, 2016

Baseline secures 13 sponsors for the first edition of The Music Run held in Bangalore

February 5, 2016

Baseline facilitates Vandana Luthra of VLCC to invest in NDTV’s Smartcooky

NDTV’s e-commerce venture Smartcooky, which focuses on healthy food, has raised undisclosed funding from VLCC founder Vandana Luthra. The media company has previously raised funds from multiple investors that valued the startup at USD 12 million (about Rs 80 crore). […]
December 4, 2015

Baseline facilitates partnership between Cerracap & NDTV for NDTV’s Ecommerce venture

MUMBAI: In a bid to capitalise on the lucrative $40 billion India wedding industry, NDTV has now forayed into the online wedding market space with Special Occasion Limited. For the new wedding and festival platform, NDTV has raised funding at […]
November 24, 2015

Baseline inks deal with Confident Group to sponsor Sri Lankan Cricket for ICC World T20 2016

Sports Marketing, Entertainment & Licensing startup Baseline Ventures on Tuesday said it has inked a deal with Confident Group to sponsor Sri Lanka’s Men’s and Women’s cricket team for the ICC World Twenty20 India 2016. According to a statement, Confident […]
September 15, 2015

Baseline inks deal to bring Liverpool FC’s coaching to UAE

NEW DELHI: Sports Marketing, Entertainment & Licensing startup Baseline Ventures on Tuesday said it is partnering with Dubai-based sports and events management company PESCO to launch Liverpool Football Club’s first full-time coaching programme in the United Arab Emirates. The partnership […]
September 11, 2015

Baseline facilitates strategic partnership between Infosys and ATP

Infosys, a global leader in consulting, technology, outsourcing and next-generation services, and ATP, the governing body of men’s professional tennis, announced on Thursday a strategic partnership to leverage the latest technological advances in mobility, cloud and analytics to transform the […]
September 9, 2015

Baseline Ventures acquires licensing rights of ‘The Music Run’

MUMBAI: Sports marketing and brand licensing firm Baseline Ventures has secured the licensing rights of ‘The Music Run’, an immersive 5 km running experience that puts music at its heart. Created by Fresh Events Global, ‘The Music Run’ was first […]
August 25, 2015

Sports Marketing firm Baseline raises $4 million from US Venture Capitalist

MUMBAI: Baseline, a sports marketing and brand licensing firm, has raised $4 million from a US-based venture capitalist. The company is engaged in sports marketing services like sponsorships, media rights distributions, consultancy and licensing. “Baseline is using the fund very […]
June 20, 2015

With VC funding in hand, Baseline Venture bets big on sports biz

MUMBAI: Baseline Venture, launched in October 2014,  has raised $4–5 million from a US-based venture capital firm. Going forward, Baseline Venture will create some sports properties of its own. “We have raised $4–5 million from US-based VC fund that has […]
April 8, 2015

Baseline secures three year deal between MotoGP & UST Global

Independent sports marketing firm, Baseline Venture, Wednesday said it has successfully brokered a three year deal for UST Global – a California based information technology solutions and services company, with Moto GP. The Mumbai-based Baseline is backed US venture funds […]
February 25, 2015

Baseline secures Yepme as the Team Sponsor of the West Indies Team for the ICC Cricket World Cup 2015

BENGALURU: Fashion portal Yepme has sponsored the West Indies team for the ICC Cricket World Cup in a bid to increase its brand reach and customer base. The campaign, which will cost Yepme, about Rs 30 crore ($5 million), is […]