March 21, 2019

Baseline facilitates technology partnership between Infosys and Roland Garros French Open for next 3 years

Infosys, a global leader in next-generation digital services and consulting, and Roland-Garros, on Thursday announced a strategic three-year technology partnership. The collaboration is aimed at enriching the game by providing fans, players and coaches with a completely new experience, leveraging […]
March 20, 2019

CSK partners with Baseline to launch it’s exclusive licensed merchandise ahead of 2019 IPL season

Three-time Indian Premier League champions Chennai Super Kings have launched their licenced merchandise ahead of the 2019 season. Created in partnership with Baseline Ventures through various licensed firms, the exclusive merchandise will be available for purchase through the Chennai Super […]
March 19, 2019

Fantasy sports platform FanMojo ropes in Prithvi Shaw as its brand ambassador

MUMBAI: Fanmojo, a fantasy sports platform owned by mobile tech company U2opia Global, has roped in Indian cricketer Prithvi Shaw as its brand ambassador. FanMojo aims to strengthen its outreach to the legions of Indian cricket fans in the country […]
February 22, 2019

Chennai Spartans win inaugural RuPay Pro Volleyball League title

CHENNAI: Chennai Spartans defeated Calicut Heroes 3-0 to win the the inaugural edition of the Pro Volleyball League here Friday. The local favourites beat Calicut 15-11, 15-12, 16-14 in the summit clash. League’s top scorer and best spiker Rudy Verhoeff […]
February 8, 2019

PV Sindhu signs approx 50 crore sponsorship deal with Li-Ning

Top Indian shuttler PV Sindhu has signed India’s biggest sports sponsorship deal for a non-cricketer, and the biggest for any female athlete in the country. Sindhu, the first Indian woman to win an Olympic silver medal, has signed a four-year […]
February 1, 2019

MyTeam 11 signed as the Official Fantasy Partner of the RuPay Pro Volleyball League

MyTeam11 has tied up with the Pro Volleyball League to be the Official Fantasy Partner for the inaugural seasons. India’s maiden professional volleyball league is scheduled to start tomorrow (Saturday, February 2). The first tie will be played between Kochi […]
February 1, 2019

Gulf Oil latest addition to RuPay Pro Volleyball League sponsorship roster

RuPay Pro Volleyball League today (Friday) joined hands with Gulf Oil who like their new offering –  Pride 4T Plus – will provide an Insta pick-up to the league as the Technical Timeout Partner. The tie-up announced on the eve of the launch of India’s maiden professional […]
January 22, 2019

Baseline ropes in RuPay as the title sponsor of Pro Volleyball League. Bank of Baroda and Peter England signed as Associate Sponsors

MUMBAI: Pro Volleyball League, the upcoming franchise-based sports league, has roped in four sponsors ahead of its inaugural season. While National Payments Corporation of India’s RuPay has signed up as the title sponsor of the league, Bank of BarodaNSE 0.27 […]
January 14, 2019

Kidambi Srikanth signs a 35 crore 4 year sponsorship deal with global chinese brand, Li-Ning

New Delhi: Badminton player Kidambi Srikanth has signed a multi-year deal with Asia’s premium sports brand, Li-Ning. The deal, which is valued at ₹ 35 crore for a period of four years, will comprise sponsorship and equipment supply. Srikanth is […]
January 11, 2019

Pro Volleyball League announces schedule for the first edition

The Pro Volleyball League has announced the match schedule along with the details of the ticket sales. The plans were revealed at a ceremony on the sidelines of the finals of 67th National Championships in Chennai. The league is set […]
January 3, 2019

Baseline secures Nippon Paint as the Associate Sponsor for the first two seasons of the Pro Volleyball League

MUMBAI: Nippon Paint has signed a two season sponsorship deal with the upcoming Pro Volleyball League, schedule to launch on February 2. Nippon Paint has come on board as associate sponsor of the newest franchise-based sporting league, which is an […]
December 29, 2018

Alcon (a division of Novartis) ropes in Smriti Mandhana as its brand ambassador

Alcon, a division of Novartis, announces they will be working with Smriti Mandhana, Opener, Indian Women’s Cricket Team, in a new campaign called ‘Never Compromise’. The campaign is designed to recognise and celebrate the everyday struggles and successes of people […]
November 26, 2018

Youva, from Navneet Education Limited, announces Prithvi Shaw as brand ambassador

Youva from Navneet Education Limited has signed Indian cricketer, Prithvi Shaw as their brand ambassador. Youva is a stationery brand from Navneet that has been designed keeping the youth of India in mind. Youva has always believed in keeping with […]
November 26, 2018

Pro Volleyball League announces six teams for the inaugural edition

Franchises from Ahmedabad, Calicut, Chennai, Hyderabad, Kochi and Mumbai to be a part of the league starting Feb 2 2019 Mumbai, 26th November 2018: Pro Volleyball League, an initiative by Baseline Ventures India Pvt. Ltd and Volleyball Federation of India […]
November 21, 2018

First promo of Pro Volleyball League goes on air

MUMBAI: With the league a couple of months away, volleyball fans across the country were treated to the first promo of the Pro Volleyball League on Wednesday. The promo of the league which is an initiative of Baseline Ventures Pvt. […]
November 2, 2018

PV Sindhu extends support to the Pro Volleyball league

Mumbai, 2nd November 2018: Rio Olympics silver medalist and current world no. 2 badminton player P. V. Sindhu joined hands with the Pro Volleyball League as an evangelist to support the sport in India. The Pro Volleyball League also signed […]
October 10, 2018

Baseline signs a multi-year representation deal with India’s star all-rounder Jemimah Rodrigues

MUMBAI: Sports marketing firm Baseline Ventures has signed up Jemimah Rodrigues, an 18-year-old all-rounder from Mumbai, who bats one-down for the Indian women’s cricket team. Winner of the Jagmohan Dalmiya Award for best domestic junior women’s cricketer by the Board […]
September 10, 2018

Harman International signs PV Sindhu as the brand ambassador for JBL earphones

Samsung Electronics’ subsidiary Harman International has signed badminton star PV Sindhu as an ambassador for the new range of JBL sports earphones in India. Harman International, focused on technologies for automotive, consumer and enterprise markets, has launched a new range […]
September 10, 2018

Baseline inks a 3 year strategic partnership between Infosys and Australian Open

Technology firm InfosysNSE -0.58 % today announced a three-year strategic partnership with the Australian Open. Infosys will be the official digital innovation partner of the tennis tournament, and leverage emerging technologies like big data & analytics, artificial intelligence, and virtual […]
August 17, 2018

Sony Pictures Networks India comes on board as the Offical Broadcast Partner of the Pro Volleyball League

MUMBAI: Sony Pictures Networks India (SPN) has signed multi-year broadcasting deal with Baseline Ventures and the Volleyball Federation of India (VFI) to broadcast the inaugural Pro Volleyball League next year. Scheduled to kick-start in February 2019, the current league structure […]
August 8, 2018


An independent committee has been constituted to evaluate the bids received for Pro Volleyball League franchise. The committee shall be meeting on 10th August, 2018 at 1100 HRS at C-70, Nizamuddin East, New Delhi – 110013 to carry out the […]
July 31, 2018


Volleyball Federation of India and Baseline Ventures Pvt Limited have decided to extend the deadline for bid submission till 9th August 2018 by 10 am for selection of franchises for Pro Volleyball League . This is due to requests received […]
June 30, 2018


Volleyball Federation of India and Baseline Ventures India Pvt Ltd had initiated the bidding process on 15th May 2018 for selection of franchises for the Pro Volleyball League. Due to the overwhelming response and the requests received from various prospective […]
May 29, 2018

FIVB puts its weight behind Pro Volleyball; lauds VFI, promises support for development of the sport in the country

A few days after it lifted the suspension on the Volleyball Federation of India (VFI), the Federation Internationale de Volleyball (FIVB) today committed its support to the upcoming Pro Volleyball League. In a letter addressed to VFI Secretary General, Mr […]
May 14, 2018


Volleyball Federation of India & Baseline Ventures India Pvt Ltd with the intent of selecting franchise owners for the upcoming Pro Volleyball League invite bids from interested bidders. The bid documents can be collected from the below mentioned addresses of […]
May 10, 2018

Baseline signs a multi-year deal with India’s No.1 and Ace Golfer, Shubhankar Sharma to manage all his commercial interests.

MUMBAI: Sports marketing firm Baseline Ventures has signed a multi-year deal with India’s latest golfing star Shubhankar Sharma to look after all his endorsements and commercial interest for the Indian region. Globally, Sharma is managed by Wasserman Media Group. “We […]
May 9, 2018

After years of suffering, Indian volleyball finds glimmer of hope in glitzy Pro Volleyball

Mumbai: Tuhin Mishra is no stranger to the vagaries of sport in India. In 2016, the MD and co-founder of Baseline Ventures announced the launch of a volleyball league in India in association with the Volleyball Federation of India (VFI), […]
May 7, 2018

Decks cleared for take-off of Pro Volleyball

MUMBAI: In a country where popularity of the Indian Premier League (IPL) resulted in mushrooming of league-format games across sports, one of the most popular and followed team sports across the world, volleyball, had to wait for a league of […]
April 2, 2018

Pankaj Advani gets conferred with the prestigious Padma Bhushan award from President Ram Nath Kovind at the Rashtrapati Bhavan

March 1, 2018

Johnson & Johnson’s brand Stayfree ropes in PV Sindhu as their brand ambassador

Johnson & Johnson’s leading sanitary napkin brand ‘Stayfree’ today announced its campaign ‘Dreams of Progress’ with badminton player PV Sindhu, Rio Olympics Silver Medallist as their brand ambassador.  The gravity of challenges faced by adolescent girls in India due to […]
February 22, 2018

Volleyball Federation of India (VFI) announces a ten-year partnership with Baseline to promote and build Volleyball in India

MUMBAI: The Volleyball Federation of India (VFI) has announced a ten year partnership with sports marketing and branding firm Baseline Ventures to promote and build Indian volleyball. The agreement was concluded on the sidelines of the 66th Senior National Volleyball […]
February 15, 2018

Baseline Ventures crosses Rs 100 crores in billings in 2017, raises fresh equity

MUMBAI: Sports marketing firm Baseline Ventures, which manages sports stars like PV Sindhu, Ravindra Jadeja, Prithvi Shaw, Kidambi Srikanth and Smriti Mandhana, is in talks with investors to raise Rs 20-25 crore in a fresh round of funding. The company […]
February 8, 2018

Bata announces Smriti Mandhana as the new brand ambassador for Power

Bata, the European footwear major and India’s leading footwear brand announced its association with Smriti Mandhana, the opening batsman of Indian Women’s Cricket Team. Currently on the tour of South Africa as the Vice-Captain of the ODI squad, Smriti will […]
January 29, 2018

Baseline secures Equitas Bank, Nippon Paint, HIL and ACT Fibernet as the four main sponsors of Chennai Super Kings (CSK) in the IPL 2018

Chennai Super Kings have inked a deal with the city-based Equitas Bank as principal sponsors for the Indian Premier League team. The IPL franchisee, making a comeback to the cash-rich league following a two-year suspension, has shared the news on […]
January 25, 2018

Baseline facilitates Bat Sponsorship deals for Cricketers Smriti Mandhana and Himanshu Rana with Hero MotoCorp

MUMBAI: ‘Acche din’ continue for the Indian women’s cricket team. TOI has learnt that, just a few days after Harmanpreet Kaur became the first Indian woman cricketer to sign up a bat deal (with CEAT), her team-mate, Smriti Mandhana, too […]
January 10, 2018

Danone signs Prithvi Shaw as the brand ambassador for its protein brand Protinex

French nutrition and dairy major Danone has roped in Prithvi Shaw, the captain of Under-19 Indian cricket team, as the brand ambassador for its protein brand Protinex in the country. “Prithvi will be the face of Protinex for the next […]
December 14, 2017

Baseline secures a multiyear Bat Sponsorship deal for Prithvi Shaw with MRF

India’s latest cricketing sensation and current captain of India’s U-19 team for ICC U-19 World Cup Prithvi Shaw has signed a multiyear bat sponsorship deal with MRF. In the past, MRF had signed similar deals with Sachin Tendulkar, Brian Lara […]
November 23, 2017

Baseline signs a multi year deal with Indian U-19 Cricketer and opening batsman Prithvi Shaw to manage all his commercial interests.

MUMBAI: Sports marketing firm Baseline Ventures has signed up Prithvi Shaw, an 18-year-old right-hand batsman often touted as India’s next Sachin Tendulkar. The multi-year deal will see Baseline managing all the commercial interests of Shaw. The batsman, who is expected […]
November 4, 2017

Baseline signs Indian U-19 Cricketer and opening batsman Himanshu Rana for all his Commercial deals.

November 3, 2017

Pankaj Advani launches personal mobile app

Ace cueist Pankaj Advani on Friday launched a personal mobile application. Called Pankaj Adani Official, the application will be available for both iOS and Android platforms. Advani released his new app in collaboration with New York-based tech company Escapex. The […]
October 3, 2017

Baseline secures Byju’s as the sixth and final National Supporter for the FIFA U-17 World Cup 2017 in India

A significant milestone was reached in the build-up to the FIFA U-17 World Cup India 2017, which will take place across six Host Cities as of 6 October 2017, as education technology firm Byju’s became the latest high-profile company to […]
October 3, 2017

Baseline secures Dalmia Cement Bharat Ltd as the fifth National Supporter for the FIFA U-17 World Cup 2017 in India

FIFA has signed yet another National Supporter for the FIFA U-17 World Cup India 2017, with Dalmia Cement Bharat Ltd coming on board to support the tournament, which kicks off on 6 October 2017. With over 70 years of expertise […]
October 3, 2017

Baseline secures NTPC Limited as the fourth National Supporter for the FIFA U-17 World Cup 2017 in India

The FIFA U-17 World Cup India 2017 has added another National Supporter to its portfolio, with NTPC Limited coming on board for the tournament. Ranked 400th in the “2016 Forbes Global 2000” ranking of the world’s biggest companies, NTPC is […]
August 30, 2017

Bridgestone India ropes in PV Sindhu as its first Brand Ambassador

Bridgestone India, a subsidiary of the world’s largest tyre and rubber company and a Worldwide Olympic Partner, has announced a partnership with ace badminton player and Olympic silver medallist, P.V. Sindhu to be the company’s first brand ambassador. As part […]
August 8, 2017

Baseline exclusively signs Indian International Cricketer and opening batsman Smriti Mandhana for all her Commercial and Endorsement deals.

MUMBAI: Smriti Mandhana, the 21-year old lefthand batsman of the Indian women’s cricket team, is going to be the next sports star available for taking brand endorsements. Close on the heels of Team India’s good performance in the ICC Women’s […]
July 6, 2017

Baseline secures Coal India Limited as the third National Supporter for the FIFA U-17 World Cup 2017 in India

FIFA and the Local Organising Committee (LOC) of the FIFA U-17 World Cup India 2017 welcome Coal India Limited as a National Supporter for the tournament. President of All India Football Federation and Chairman of the Local Organising Committee Praful […]
June 30, 2017

Ravindra Jadeja launches his own Mobile App

NEW DELHI: India all-rounder Ravindra Jadeja on Friday launched his new mobile application in collaboration with New York-based tech firm, escapeX. Jadeja is the first cricketer of the current Indian cricket team to have his own app. The new app […]
June 14, 2017

Baseline secures PV Sindhu as the Brand Ambassador for Nokia

Nokia, one of the most talked about brands of the recent times, has finally come up with its new range of android mobile phones. At a recent event HMD Global, the home of Nokia phones, launched three new smartphones, Nokia […]
June 1, 2017

Ravindra Jadeja becomes Brand Ambassador of Supra Pens

May 22, 2017

Baseline signs an exclusive multi year representation agreement with India’s only GP3 winner and Haas F1 development driver Arjun Maini

MUMBAI: India’s only GP3 Winner and Haas F1 development driver, Arjun Maini has signed a multi-year representation association with sports marketing firm Baseline Ventures. The 19-year old, who is the first Indian to win a GP3 race driving with Jenzer […]