August 8, 2018


An independent committee has been constituted to evaluate the bids received for Pro Volleyball League franchise. The committee shall be meeting on 10th August, 2018 at 1100 HRS at C-70, Nizamuddin East, New Delhi – 110013 to carry out the […]
July 31, 2018


Volleyball Federation of India and Baseline Ventures Pvt Limited have decided to extend the deadline for bid submission till 9th August 2018 by 10 am for selection of franchises for Pro Volleyball League . This is due to requests received […]
June 30, 2018


Volleyball Federation of India and Baseline Ventures India Pvt Ltd had initiated the bidding process on 15th May 2018 for selection of franchises for the Pro Volleyball League. Due to the overwhelming response and the requests received from various prospective […]
May 29, 2018

FIVB puts its weight behind Pro Volleyball; lauds VFI, promises support for development of the sport in the country

A few days after it lifted the suspension on the Volleyball Federation of India (VFI), the Federation Internationale de Volleyball (FIVB) today committed its support to the upcoming Pro Volleyball League. In a letter addressed to VFI Secretary General, Mr […]
May 14, 2018


Volleyball Federation of India & Baseline Ventures India Pvt Ltd with the intent of selecting franchise owners for the upcoming Pro Volleyball League invite bids from interested bidders. The bid documents can be collected from the below mentioned addresses of […]
May 10, 2018

Baseline signs a multi-year deal with India’s No.1 and Ace Golfer, Shubhankar Sharma to manage all his commercial interests.

MUMBAI: Sports marketing firm Baseline Ventures has signed a multi-year deal with India’s latest golfing star Shubhankar Sharma to look after all his endorsements and commercial interest for the Indian region. Globally, Sharma is managed by Wasserman Media Group. “We […]
May 9, 2018

After years of suffering, Indian volleyball finds glimmer of hope in glitzy Pro Volleyball

Mumbai: Tuhin Mishra is no stranger to the vagaries of sport in India. In 2016, the MD and co-founder of Baseline Ventures announced the launch of a volleyball league in India in association with the Volleyball Federation of India (VFI), […]
May 7, 2018

Decks cleared for take-off of Pro Volleyball

MUMBAI: In a country where popularity of the Indian Premier League (IPL) resulted in mushrooming of league-format games across sports, one of the most popular and followed team sports across the world, volleyball, had to wait for a league of […]
April 2, 2018

Pankaj Advani gets conferred with the prestigious Padma Bhushan award from President Ram Nath Kovind at the Rashtrapati Bhavan

March 1, 2018

Johnson & Johnson’s brand Stayfree ropes in PV Sindhu as their brand ambassador

Johnson & Johnson’s leading sanitary napkin brand ‘Stayfree’ today announced its campaign ‘Dreams of Progress’ with badminton player PV Sindhu, Rio Olympics Silver Medallist as their brand ambassador.  The gravity of challenges faced by adolescent girls in India due to […]
February 22, 2018

Volleyball Federation of India (VFI) announces a ten-year partnership with Baseline to promote and build Volleyball in India

MUMBAI: The Volleyball Federation of India (VFI) has announced a ten year partnership with sports marketing and branding firm Baseline Ventures to promote and build Indian volleyball. The agreement was concluded on the sidelines of the 66th Senior National Volleyball […]
February 15, 2018

Baseline Ventures crosses Rs 100 crores in billings in 2017, raises fresh equity

MUMBAI: Sports marketing firm Baseline Ventures, which manages sports stars like PV Sindhu, Ravindra Jadeja, Prithvi Shaw, Kidambi Srikanth and Smriti Mandhana, is in talks with investors to raise Rs 20-25 crore in a fresh round of funding. The company […]
February 8, 2018

Bata announces Smriti Mandhana as the new brand ambassador for Power

Bata, the European footwear major and India’s leading footwear brand announced its association with Smriti Mandhana, the opening batsman of Indian Women’s Cricket Team. Currently on the tour of South Africa as the Vice-Captain of the ODI squad, Smriti will […]
January 29, 2018

Baseline secures Equitas Bank, Nippon Paint, HIL and ACT Fibernet as the four main sponsors of Chennai Super Kings (CSK) in the IPL 2018

Chennai Super Kings have inked a deal with the city-based Equitas Bank as principal sponsors for the Indian Premier League team. The IPL franchisee, making a comeback to the cash-rich league following a two-year suspension, has shared the news on […]
January 25, 2018

Baseline facilitates Bat Sponsorship deals for Cricketers Smriti Mandhana and Himanshu Rana with Hero MotoCorp

MUMBAI: ‘Acche din’ continue for the Indian women’s cricket team. TOI has learnt that, just a few days after Harmanpreet Kaur became the first Indian woman cricketer to sign up a bat deal (with CEAT), her team-mate, Smriti Mandhana, too […]
January 10, 2018

Danone signs Prithvi Shaw as the brand ambassador for its protein brand Protinex

French nutrition and dairy major Danone has roped in Prithvi Shaw, the captain of Under-19 Indian cricket team, as the brand ambassador for its protein brand Protinex in the country. “Prithvi will be the face of Protinex for the next […]
December 14, 2017

Baseline secures a multiyear Bat Sponsorship deal for Prithvi Shaw with MRF

India’s latest cricketing sensation and current captain of India’s U-19 team for ICC U-19 World Cup Prithvi Shaw has signed a multiyear bat sponsorship deal with MRF. In the past, MRF had signed similar deals with Sachin Tendulkar, Brian Lara […]
November 23, 2017

Baseline signs a multi year deal with Indian U-19 Cricketer and opening batsman Prithvi Shaw to manage all his commercial interests.

MUMBAI: Sports marketing firm Baseline Ventures has signed up Prithvi Shaw, an 18-year-old right-hand batsman often touted as India’s next Sachin Tendulkar. The multi-year deal will see Baseline managing all the commercial interests of Shaw. The batsman, who is expected […]
November 4, 2017

Baseline signs Indian U-19 Cricketer and opening batsman Himanshu Rana for all his Commercial deals.

November 3, 2017

Pankaj Advani launches personal mobile app

Ace cueist Pankaj Advani on Friday launched a personal mobile application. Called Pankaj Adani Official, the application will be available for both iOS and Android platforms. Advani released his new app in collaboration with New York-based tech company Escapex. The […]
October 3, 2017

Baseline secures Byju’s as the sixth and final National Supporter for the FIFA U-17 World Cup 2017 in India

A significant milestone was reached in the build-up to the FIFA U-17 World Cup India 2017, which will take place across six Host Cities as of 6 October 2017, as education technology firm Byju’s became the latest high-profile company to […]
October 3, 2017

Baseline secures Dalmia Cement Bharat Ltd as the fifth National Supporter for the FIFA U-17 World Cup 2017 in India

FIFA has signed yet another National Supporter for the FIFA U-17 World Cup India 2017, with Dalmia Cement Bharat Ltd coming on board to support the tournament, which kicks off on 6 October 2017. With over 70 years of expertise […]
October 3, 2017

Baseline secures NTPC Limited as the fourth National Supporter for the FIFA U-17 World Cup 2017 in India

The FIFA U-17 World Cup India 2017 has added another National Supporter to its portfolio, with NTPC Limited coming on board for the tournament. Ranked 400th in the “2016 Forbes Global 2000” ranking of the world’s biggest companies, NTPC is […]
August 30, 2017

Bridgestone India ropes in PV Sindhu as its first Brand Ambassador

Bridgestone India, a subsidiary of the world’s largest tyre and rubber company and a Worldwide Olympic Partner, has announced a partnership with ace badminton player and Olympic silver medallist, P.V. Sindhu to be the company’s first brand ambassador. As part […]
August 8, 2017

Baseline exclusively signs Indian International Cricketer and opening batsman Smriti Mandhana for all her Commercial and Endorsement deals.

MUMBAI: Smriti Mandhana, the 21-year old lefthand batsman of the Indian women’s cricket team, is going to be the next sports star available for taking brand endorsements. Close on the heels of Team India’s good performance in the ICC Women’s […]
July 6, 2017

Baseline secures Coal India Limited as the third National Supporter for the FIFA U-17 World Cup 2017 in India

FIFA and the Local Organising Committee (LOC) of the FIFA U-17 World Cup India 2017 welcome Coal India Limited as a National Supporter for the tournament. President of All India Football Federation and Chairman of the Local Organising Committee Praful […]
June 30, 2017

Ravindra Jadeja launches his own Mobile App

NEW DELHI: India all-rounder Ravindra Jadeja on Friday launched his new mobile application in collaboration with New York-based tech firm, escapeX. Jadeja is the first cricketer of the current Indian cricket team to have his own app. The new app […]
June 14, 2017

Baseline secures PV Sindhu as the Brand Ambassador for Nokia

Nokia, one of the most talked about brands of the recent times, has finally come up with its new range of android mobile phones. At a recent event HMD Global, the home of Nokia phones, launched three new smartphones, Nokia […]
June 1, 2017

Ravindra Jadeja becomes Brand Ambassador of Supra Pens

May 22, 2017

Baseline signs an exclusive multi year representation agreement with India’s only GP3 winner and Haas F1 development driver Arjun Maini

MUMBAI: India’s only GP3 Winner and Haas F1 development driver, Arjun Maini has signed a multi-year representation association with sports marketing firm Baseline Ventures. The 19-year old, who is the first Indian to win a GP3 race driving with Jenzer […]
April 27, 2017

Castrol ropes in Ravindra Jadeja as its Brand Ambassador

Castrol Activ has rolled out its latest campaign, #ClingOnJadeja to promote brand’s Actibonds which provide continuous protection to the bike engine. For which, the brand has partnered with one of the best Indian fielder and bowler, Ravindra Jadeja. Through the […]
April 25, 2017

Baseline signs 16 time World Billiards Snooker Champion Pankaj Advani to exclusively manage all his brand endorsement deals

MUMBAI: Pankaj Advani, the reigning national, Asian and world champion in billiards, has signed a multiple year representation agreement with the sports marketing and brand licensing firm, Baseline Ventures. With the deal in place, Baseline Ventures, which also manages Indian […]
March 29, 2017

PV Sindhu signs global deal with Panasonic Batteries as its Brand Ambassador

New Delhi: India’s first ever woman Olympic silver medal winner P.V. Sindhu has been appointed brand ambassador of Panasonic Energy, a manufacturer and supplier of dry cell batteries and lighting products. The company, in a statement on Monday, said Sindhu […]
March 23, 2017

Baseline secures a multi-year partnership with Fastrack as the Presenting Sponsor of The Music Run

MUMBAI: Fastrack, an iconic youth accessories brand, has extended its association as the Presenting sponsor of The Music Run™, the fastest growing event in the mass running and entertainment space globally. Fastrack has joined hands with Baseline Ventures, a leading […]
March 20, 2017

Baseline’s client PV Sindhu roped in as the Brand Ambassador of Pepsico’s Gatorade

MUMBAI: PepsiCo’s sports drink brand Gatorade has roped in Indian shuttler PV Sindhu as its brand ambassador. The move is as part of the global beverage major’s commitment towards dialling up the communication on the benefits of its healthier food […]
March 16, 2017

Baseline secures Hero MotoCorp as the second National Supporter for the FIFA U-17 World Cup 2017 in India

MUMBAI: Hero MotoCorp has become the second Indian company to sign up as a national supporter for the FIFA U-17 World Cup, scheduled to be held across 6 host cities between October 6 and 28. Hero MotoCorp has filled the […]
March 5, 2017

PV Sindhu signs deal with Reckitt Benckiser’s Moov, becomes the no. 2 player in endorsements

NEW DELHI: In a male-dominated cricketing nation starved of broader sporting success, PV Sindhu stands out both for her choice of sport and victories on the world stage. The Olympics shuttler is now setting records away from the badminton court, […]
December 27, 2016

Baseline and Learntron launches South Asia’s first Online Sports Management Courses, “ProBaseline”

MUMBAI: Is it possible to learn sports marketing and its different nuances from global experts while sitting at home and making a career out of it? The answer is yes, as Baseline Ventures, one of the leading sports marketing and […]
December 21, 2016

Baseline’s client Ravindra Jadeja signs with Zeven as its Brand Ambassador

MUMBAI: Zeven, an Indian performance sportswear brand co-owned by Mahesh Bhupathi, has signed Ravindra Jadeja as its brand ambassador. The 28-year old left-hand all-rounder will join a team of world class and upcoming athletes who wear and promote Zeven. With […]
December 20, 2016

APIS India ropes in PV Sindhu as its Brand Ambassador

MUMBAI: APIS India, a leading producer, distributor and exporter of honey under APIS Himalaya brand, has roped in Indian badminton champion and Rio Olympics silver medalist PV Sindhu as its brand ambassador. The 21-year-old sports star said, “We both believe […]
December 19, 2016

Baseline secures Bank of Baroda as the first National Supporter for the FIFA U-17 World Cup 2017 in India

Bank of Baroda has become the first Indian company to sign up as a National Supporter for the FIFA U-17 World Cup India 2017, the first FIFA event to be hosted in the subcontinent. Chairman of the Local Organising Committee […]
December 5, 2016

Baseline secures long term rights to launch “Yoga League” in India and Asia

MUMBAI: After cricket, football, Kabaddi and other sports, Indian viewers will very soon get to see a ‘Yoga League’. With the mix of Yoga and Bollywood entertainment, contestants will be performing ‘asanas’ (postures) to the tunes of songs. The idea […]
October 14, 2016

Baseline’s facilitates endorsement deal with Bank of Baroda for clients PV Sindhu and K Srikanth

HYDERABAD: PV Sindhu is on a roll. The rewards for her silver medal effort at the Rio Olympics continue to pour in with the Hyderabad shuttler now signing a deal with Bank of Baroda to be their brand ambassador for […]
October 9, 2016

PV signs with Vizag Steel as its Brand Ambassador

The Visakhapatnam Steel Plant has made Rio Olympics badminton silver medallist P.V. Sindhu as its brand ambassador. This was announced by Chairman and Managing Director of the Rashtriya Ispat Nigam Limited, corporate entity of the VSP, P. Madhusudhan, at a […]
October 3, 2016

Baseline signs India’s top cricketer Ravindra Jadeja to exclusively represent him

MUMBAI: Ravindra Jadeja has signed a three-year contract with sports marketing firm Baseline Ventures, ending his association with Rhiti Sports Management, which is owned by an associate of MS Dhoni. Baseline will now manage endorsements, brand associations, corporate profile, merchandise […]
September 27, 2016

Baseline signs a multi million dollar representation agreement with Olympic Silver medallist, P V Sindhu

Olympic silver medallist P V Sindhu continues to ride the wave of her success at the Rio Games. TOI has learnt that the Hyderabad-based shuttler has signed a three-year deal with sports management company Baseline that could be worth up […]
September 24, 2016

Baseline appointed as the exclusive licensing partner of Liverpool Football Club in India, Sri Lanka and Bangladesh

MUMBAI:Popular English football club Liverpool FC has appointed sports marketing, entertainment and brand licensing firm Baseline Ventures as its exclusive licensing agent for India, Sri Lanka and Bangladesh regions. The four-year deal will see Baseline Ventures and Liverpool FC work […]
September 14, 2016

Baseline appointed to exclusively represent “The Swan Princess” for licensing & merchandising in India and South Asia

September 11, 2016

Baseline secures 13 sponsors for the first edition of The Music Run held in Bangalore

February 5, 2016

Baseline facilitates Vandana Luthra of VLCC to invest in NDTV’s Smartcooky

NDTV’s e-commerce venture Smartcooky, which focuses on healthy food, has raised undisclosed funding from VLCC founder Vandana Luthra. The media company has previously raised funds from multiple investors that valued the startup at USD 12 million (about Rs 80 crore). […]