Castrol Activ has rolled out its latest campaign, #ClingOnJadeja to promote brand’s Actibonds which provide continuous protection to the bike engine. For which, the brand has partnered with one of the best Indian fielder and bowler, Ravindra Jadeja.
Through the campaign, the brand showcases how Jadeja clings on to his passion of fielding just like brand’s Actibonds clings on the bike engine.
In March, 2017, cricket fans were asked by the brand to send their toughest fielding challenges to Jadeja through social media channels. In the video, he speaks about how he picked some of the toughest ones to perform. The video contains some of the challenges done by him. It shows Jadeja at his best, bringing out his best of catches and fielding.
Speaking about the same, Kedar Apte, Vice President, Marketing – India & South Asia, Castrol India, said, “It’s always nice to be part of something different. We’re all very excited by #ClingOnJadeja campaign and strongly believe that this is the beginning of a great new association. Ravindra Jadeja is great fielder who best epitomizes Castrol Activ’s brand proposition of clinging on and protecting. Just as Castrol Activ clings on to the engine parts and protects them, Jadeja clings on to every catch and every ball which comes his way, protecting the fielding area he is patrolling. We have leveraged digital medium through the #ClingOnJadeja campaign to provide an innovative and engaging experience for cricket fans.”
SOURCE: ADAGE INDIA