Harman International signs PV Sindhu as the brand ambassador for JBL earphones
September 10, 2018

Baseline signs a multi-year representation deal with India’s star all-rounder Jemimah Rodrigues

MUMBAI: Sports marketing firm Baseline Ventures has signed up Jemimah Rodrigues, an 18-year-old all-rounder from Mumbai, who bats one-down for the Indian women’s cricket team.

Winner of the Jagmohan Dalmiya Award for best domestic junior women’s cricketer by the Board of Control for Cricket in India (BCCI), she made her U-19 debut at the age of 12-and-a-half, during the 2012-13 cricket season.

“We are extremely happy to have Jemimah on board of Baseline Ventures and add to our bunch of unique talents. Jemimah is one of the brightest prospects of Indian Women cricket and we are excited to be part of her journey,” Tuhin Mishra managing director, Baseline Ventures, said.

The multi-year deal will see Baseline managing all the commercial interests of Rodrigues. Baseline Ventures has spotted talented sportspersons and athletes at a young age. The company also manages badminton players PV Sindhu and Kidambi Srikanth, cricketers Prithvi Shaw and Smriti Mandhana and film actor Zaira Wasim, having spotted them in their early days. Cricketer Ravindra Jadeja and billiards player Pankaj Advani are also on the roster of Baseline.

Incidentally, Rodrigues is only second Indian woman after Mandhana to score a double century. She hit 202 runs in 163 balls against Saurashtra in November 2017 in a 50 over cricket match in Aurangabad. “Baseline Ventures has a great track record in the sports marketing industry and a lot of eminent sports talents are managed by them. I’m happy to be a part of Baseline and look forward to a great association,” she said.

SOURCE: ECONOMIC TIMES