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December 29, 2018

Baseline secures Nippon Paint as the Associate Sponsor for the first two seasons of the Pro Volleyball League

MUMBAI: Nippon Paint has signed a two season sponsorship deal with the upcoming Pro Volleyball League, schedule to launch on February 2.

Nippon Paint has come on board as associate sponsor of the newest franchise-based sporting league, which is an initiative of sports marketing firm Baseline Ventures and the Volleyball Federation of India (VFI).

Nippon Paint is also official sponsors of Chennai franchises of the Indian Premier League (IPL) and Indian Super League (ISL) – Chennai Super Kings and Chennaiyin FC.

“Volleyball enjoys great popularity across all cities, small towns and villages of India. A professional league for it couldn’t have happened at a better time,” said S Mahesh Anand, president – Nippon Paint (Decorative Division). “We believe that our association with Pro Volleyball will give us a chance to support the sport in the years to come, and in turn, gain substantial traction for our global brand.”

Tuhin Mishra, MD and co-founder, Baseline Ventures, said, “We are pleased to announce our association with Nippon Paint as sponsors for the Pro Volleyball league. The coming on board of Nippon Paint only testifies the belief of brands in Pro Volleyball League and the future of the sport in India.”

The inaugural edition of the league will start with six franchises from six Indian cities – Ahmedabad, Calicut, Chennai, Hyderabad, Kochi and Mumbai.

Pro Volleyball League’s first season will be held in two volleyball hotbeds of India – Kochi (Rajiv Gandhi Indoor Stadium) and Chennai (Jawaharlal Nehru Indoor Stadium). Each of the six teams will have 12 players including two foreign players and two Indian U-21 players. The league will be played over a total of 18 matches, with each team playing each other once in a round-robin format, with the top four teams qualifying for the semi-finals.

All the matches will be broadcast live on Sony Six and Sony Ten 3, and can also be streamed live on the Sony LIV app.