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Baseline secures Hero MotoCorp as the second National Supporter for the FIFA U-17 World Cup 2017 in India

MUMBAI: Hero MotoCorp has become the second Indian company to sign up as a national supporter for the FIFA U-17 World Cup, scheduled to be held across 6 host cities between October 6 and 28.

Hero MotoCorp has filled the second of six national supporter slots – after Bank of Baroda – for the first ever FIFA event in India.

FIFA U-17 World Cup India 2017 will see participation from 24 countries and matches will be played at six different venues. FIFA already has international sponsors for all events, including Coca-Cola, Adidas, and Wanda.

One of the largest two-wheeler manufacturers across the globe, Hero MotoCorp has had a long-standing association with various disciplines of sports.

“Hosting the FIFA U-17 World Cup is a significant landmark for India and Indian football and at Hero MotoCorp, we are immensely proud of being associated with this event.

Football is a rapidly growing sport in India, particularly among school kids and our commitment to supporting the game has grown strongly over the past few years,” said Pawan Munjal, CMD and CEO of Hero MotoCorp. “I am sure that our association with the FIFA U-17 World Cup will go a long way to further popularising football across India.”

Chairman of the Local Organising Committee and President of the All India Football Federation Praful Patel added, “Hero has been a long-time partner of Indian football and as the company that has helped us the most in developing the game in our country, it was natural that it would be associated with the most important football event that India has ever hosted.”

SOURCE: THE ECONOMIC TIMES