MUMBAI: Fastrack, an iconic youth accessories brand, has extended its association as the Presenting sponsor of The Music Run™, the fastest growing event in the mass running and entertainment space globally. Fastrack has joined hands with Baseline Ventures, a leading sports marketing firm and promoters of The Music Run™ in India, to hold the event across multiple cities including Bangalore, Pune, Delhi, Hyderabad and Mumbai.
Fastrack has always shared synergy with the young millennials as the brand’s DNA has innately been in line with self-expression and excitement, which aligns perfectly with The Music Run™. Through this association, Fastrack looks to bring out what comes naturally to this generation – to create and share; thus being part of a full blown experiential event.
Titan Watches chief marketing officer Suparna Mitra stated: The event is a seamless blend of music and fitness, both of which are immensely popular amongst the youth. With this partnership, we will continue to make The Music Run go from strength to strength and we urge people to join in and be a part of this unique experience with Fastrack once again.”
“At Fastrack, we have always believed in giving the millennials what they want and go beyond conventional boundaries to do so. On the basis of the overwhelming response received for The Music Run™last year, this is the perfect platform to gather the millennials of India under one roof, giving them the experience of a lifetime. We look to create a sense of belonging by being the voice of the youth. Our partnership with The Music Run™ is an effort to celebrate this generation’s interest in fitness and their unquenchable thirst to have a good time,” stated Fastrack head of marketing Ayushman Chiranewala.
Baseline Ventures co-founder Vishal Jaison said: “Fastrack has been at the cutting edge of marketing trends over the last few years. We are happy that Fastrack has identified The Music Run™ as a platform that helps them connect with the two pillars of popular culture, fitness and entertainment. The Music Run™ will be expanding to multiple cities in the coming months, thus becoming the only pan India fitness and entertainment property.”
Created in 2014, The Music Run™ has been experienced by more than 180,000 participants in over 11 countries around the world. Set over 5 km, participants at The Music Run™walk, run or dance through five different zones that each represent a different genre of music – rock, pop, old school, hip hop and dance.
SOURCE: INDIAN TELEVISION