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Baseline inks deal with Confident Group to sponsor Sri Lankan Cricket for ICC World T20 2016

Sports Marketing, Entertainment & Licensing startup Baseline Ventures on Tuesday said it has inked a deal with Confident Group to sponsor Sri Lanka’s Men’s and Women’s cricket team for the ICC World Twenty20 India 2016.

According to a statement, Confident Group, a multinational lifestyle firm, will be the Sri Lanka team sponsor for the upcoming ICC World Twenty20 India 2016. It will be the Main Team sponsor for both the Men’s & Women’s cricket team. Sri Lanka’s Men’s cricket team is the No.1 ranked T20 Team and is the defending champion of the ICC World Twenty20 Title.

Baseline Ventures has facilitated this deal that will see the Confident Group sponsored Sri Lankan team participate in the ICC World Twenty20 that commences on March 11, 2016 with the finals to be played on April 3, 2016.

“We are really excited to be sponsoring the World’s No.1 T20 Cricket Team. Today, T20 is the most popular format of the game and the highest order of agility, concentration and expert skill of the game is success formula and Sri Lanka Team has the best of all. Being part of World No.1 team gives us the exposure and branding for Confident Group which is an US 1 Billion Dollar asset-based International Conglomerate,” said Confident Group Chairman & Founder, Roy C.J.

For Baseline this is another significant milestone this year after it partnered with Dubai-based sports and events management company PESCO to launch Liverpool Football Club’s first full-time coaching programme in the United Arab Emirates. Earlier this year Baseline had raised $4-5 million from a US-based venture capital firm. The startup was launched by Tuhin Mishra, Vipin Nair, R Ramakrishnan, and Vishal Jaison.

“It’s always been a pleasure to bring on a respected firm like Confident Group and to get an opportunity to work with SLC. It’s a great tie up of two No. 1 brands in their respective fields and we are very confident that this partnership will be an extremely successful one,” said Baseline Ventures, Co-Founder and Managing Director, Tuhin Mishra in a statement.

Headquartered in Dubai and Bangalore with its operations spread across India, UAE, USA and other parts of the world, Confident Group operates across nine verticals, namely- Infrastructure, Hospitality, Aviation, Entertainment, Education, Health Care, Golfing, Retail and International trading (Building Materials).

“I am confident that our World Champion team will show a sterling performance to defend their coveted title in India and give global exposure of the product portfolio of Confident Group. I would also like to thank and congratulate Baseline Ventures for putting together this mutually fruitful partnership,” Sri Lanka Cricket, Chairman, Sidath Wettimuny.

SOURCE: THE ECONOMIC TIMES