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Baseline inks a 3 year strategic partnership between Infosys and Australian Open

Technology firm InfosysNSE -0.58 % today announced a three-year strategic partnership with the Australian Open. Infosys will be the official digital innovation partner of the tennis tournament, and leverage emerging technologies like big data & analytics, artificial intelligence, and virtual and augmented reality to improve the overall fan experience.

Craig Tiley, Tournament Director, Australian Open, said, “Partnering with Infosys is an exciting next step in our ongoing quest to innovate the Australian Open and engage new audiences across the world. We have long understood the importance of using data and insights to improve connections with our fans, players, coaches and the rest of the tennis community and we look forward to working with Infosys to change the way we all experience our great sport in the future.”

Salil Parekh, CEO and Managing Director, Infosys, said, “this partnership is about creating new ways of experiencing the Australian Open. We’re really excited about the opportunity to showcase how digital technologies can enhance the boundaries of this tournament, to change the way the Australian Open is watched, analysed and played. This association with Tennis Australia also reaffirms our strategic commitment to the region where we partner with some of the leading enterprises in driving their ..

Infosys is also the technology partner to the Association of Tennis Professionals (ATP) till 2020.

SOURCE: ECONOMIC TIMES