MUMBAI: Is it possible to learn sports marketing and its different nuances from global experts while sitting at home and making a career out of it? The answer is yes, as Baseline Ventures, one of the leading sports marketing and brand licensing firms, has partnered with learning technology start-up Learntron to launch online sports management courses under the brand, ‘ProBaseline’.
The three-month online certification courses will see lectures from industry experts like Joy Bhattacharjya (tournament director of FIFA Under17 World Cup), Howard Clare (former global licensing head at Liverpool FC), Julian Jackson (industry expert on media rights and distribution), Dhiraj Malhotra (ex IPL tournament director), Madan Mohapatra (head, customer strategy, Future Group), Hiren Pandit (COO, TransStadia) and other professionals who have closely worked with and shaped the professional sporting industry in India and globally.
Designed on Learntron’s learning platform, participants can consume the courses on any device – PC, smartphones and tablets from anywhere in the world.
“We see a huge gap and an opportunity to help youngsters and executives from all walks of life who want to know a lot more about sports management,” said Tuhin Mishra, managing director, Baseline Ventures.
He added that ProBaseline will be a perfect platform for the aspirants to gain knowledge first hand and in the most effective online medium.
The sports business is growing at a brisk 12% annually in India and is pegged today is around $1 billion.
The courses on offer are ‘Sports Marketing and Management’, which will focus on the strategic, operational and marketing /media management aspects of sports businesses; and ‘Sports Sponsorship and Commerce’, which will aim on imparting knowledge about the commercial aspects of professional sports, including how sports organisations earn revenue through sponsorships, broadcasting rights and licensing, among others.
Mishra said his company will also provide internship opportunities to the top students in each course offered.
SOURCE: THE ECONOMIC TIMES