MUMBAI: APIS India, a leading producer, distributor and exporter of honey under APIS Himalaya brand, has roped in Indian badminton champion and Rio Olympics silver medalist PV Sindhu as its brand ambassador.
The 21-year-old sports star said, “We both believe in giving our best and proving our mettle on the international stage. There is an absolute sync in our ideologies and being identified by them is recognition in itself. A trusted association helps a player in the right directions and keeps all other worries off the court.”
Amit Anand, joint MD, APIS India said, “This is one of the most crucial associations that we identify with. Sindhu’s achievements are a reflection of her dedication and passion to bring glory to her country and present it on the global stage, that resonates well with what we intend to do through our brand. We are sure that this association with inspire our consumers to opt for APIS India, products with maximum nutritional value.”
As part of focusing on the domestic market, the company has recently introduced two honey variants – APIS Himalaya and APIS Himalaya Gold – in the retail market. The products are available at more than 80,000 counters across general and modern trade chains.
SOURCE: THE ECONOMIC TIMES